It all started with one simple thought: 
ugh, I can’t wait to take off my bra as soon as I get home.

Initial sketches - focus on feminine necklines
growing up, I had beef with bras

I was beginning to get a lot of back and shoulder pains from my boobs and it was impossible to find a comfortable and supportive bra. Traditional bras came with wires that always dug into my boob, the straps left red marks on my skin, and don’t even get me started on how suffocating they felt.
growing up, I had beef with bras

I was beginning to get a lot of back and shoulder pains from my boobs and it was impossible to find a comfortable and supportive bra. Traditional bras came with wires that always dug into my ribs, the straps left red marks on my skin, and don’t even get me started on how suffocating they felt.

Initial sketches - focus on feminine necklines
this was no longer a dream - it was a mission

I knew I had to get my feet on the ground to feel the fabrics and establish relationships with top manufacturers around the world in order to create the best quality bras and undies. This took months but we finally did it. 
this was no longer a dream - it was a mission

I knew I had to get my feet on the ground to feel the fabrics and establish relationships with top manufacturers around the world in order to create the best quality bras and undies. This took months but we finally did it. 
when giving up felt easier - but wasn’t an option

We went through hundreds of samples and countless revisions before we began production. Our biggest challenge was perfecting the balance between support and breathability, especially in the straps and under-bust. We tested different strap widths, padding levels, stitching techniques, and even adhesives on all of our bras until we got it just right.
when giving up felt easier - but wasn’t an option

We went through hundreds of samples and countless revisions before we began production. Our biggest challenge was perfecting the balance between support and breathability, especially in the straps and under-bust. We tested different strap widths, padding levels, stitching techniques, and even adhesives on all of our bras until we got it just right.
sketched in my bedroom, now worn by you

A year in the making, and we really did it. We set out to create the most comfortable bras and undies on the market—and we did. But we had to ask ourselves, why go through all that trouble?


The answer is simple: because we just want to make people feel good.


I know this is only the beginning—the hardest parts are still ahead. And while I get hit with waves of uncertainty and fear, I’m confident in what we created and  I’m beyond grateful to finally share it with you.


- Elaine, Founder
sketched in my bedroom, now worn by you

A year in the making, and we really did it. We set out to create the most comfortable bras and undies on the market—and we did. But we had to ask ourselves, why go through all that trouble?


The answer is simple: because we just want to make people feel good.


I know this is only the beginning—the hardest parts are still ahead. And while I get hit with waves of uncertainty and fear, I’m confident in what we created and  I’m beyond grateful to finally share it with you.


- Elaine, Founder

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